A friend stitches a union jack into the back of his dress shirt for a Best of British themed university ball; the idea for the first shirt, a pattern back dress shirt is conceived.
The founders - two agricultural students and a Jermyn Street apprentice meet by chance at a secluded Cotswold pub. Beaufort & Blake is born.
Beaufort & Blake launches with just 50 dress shirts, sold out the back of a Land Rover to friends and family. These sell in one week, faster than ever imagined, 300 more shirts arrive soon after and beaufortandblake.com goes live.
Beaufort & Blake turns full time, and embarks on a tour selling products at shows and events up and down the country, meeting customers and gaining valuable feedback along the way.
A year of expansion. Beaufort & Blake takes on an in-house designer, launches casual shirts and ties and begins to make a name for its iconic print design and attention to detail. The Autumn/Winter collection features a debut collaboration with heritage gentlemans outfitter Cordings of Piccadilly.
The Beaufort & Blake team continues to grow and opens a London Office and distribution warehouse in Battersea. The first catalogue is launched in conjunction with a significant print campaign across major British titles such as Tatler & Country Life. Casual shirts become the staple of the brand and even bigger plans are drawn up for the future.
Watch this space...