We never compromise on quality, creating styles which are designed to be part of your wardrobe for years and years to come.


We hope that our off-duty styles become instant favourites - those go-to, treasured pieces which make you feel at home whenever you pull them on. We want to inspire you to enjoy the everyday.

One of our most frequently asked questions by our customers – old and new – is always "Why the elephant?!"

Well, it’s the brand’s good luck charm.

Back in 2012, in the first year of the brand – the elephant was the first signature print we crafted that flew off the shelves and became an instant best-seller. 

As an independent British business, we’re proud of our heritage and roots. We look to the elephant - affectionately known in the London HQ as ‘Ellie’ - and it reminds us how far we’ve come as a brand. 

We keep her close by as our brand’s amulet, there to bring us good luck in our future endeavours.  

It’s also the reason why there’s always an elephant in our collections, present throughout our product ranges – whether as a subtle nod with a small embroidery detail or as a bold statement with an all-over print. We hope that wearing a Beaufort & Blake piece brings the power of our good luck charm to you too.