Creative Marketing Manager
Location: Wandsworth Town, London (3/4 days/week in the office)
Reports To: Founder
Overview:
Your role as creative marketing manager is to implement and drive forward Beaufort & Blake marketing across the spectrum, constantly innovating brand content and using AI to enhance the brand world.
Responsibilities:
• Daily use of AI to constantly improve self-knowledge, brand knowledge, responsibilities, processes, ideas, strategies, direction, content and copywriting
• Regular appearances on-camera and talking to camera creating brand content
• Be the master of both paid social and organic social video content and video editing
• Owning organic social media management, including native and U/IGC content creation, community engagement, and ad-hoc reporting, seeking occasional advice and approval from Founder where necessary
• Own copywriting across all touchpoints of the brand, creating engaging and compelling copy which aligns with the Beaufort & Blake tone of voice.
• First-point comms contact for influencer marketing campaigns and partnerships
• Instagram DM and notification management including reacting at weekends as necessary
• Oversee the operations assistant administer content communications, supply and structure in the performance marketing agency tracker for both Meta and Youtube, ensuring briefs from agency and founder are managed end-to-end
• Linking and scheduling all campaign emails within Klaviyo
• Continuously research, propose and execute new ad creatives, whilst also analysing ad fatigue to ensure paid performance is optimised
• Generate ad-hoc paid performance reports and analysis with the help of the agency
• Act as the guardian for the gifting and U/IGC programme, with executional support from the operations assistant
• Work with freelance Art Director to keep comms calendar up to date but showing potential to take full ownership
• Occasionally assist the team to keep the Salcombe store optimised, exciting and performant
• Support tradeshows, event planning, and photoshoots
About you:
• A natural content creator with strong on-camera presence, confidence and personality, who enjoys being the face of engaging brand content
• Highly skilled in creating, filming and editing compelling short-form video for both organic and paid social, with a strong instinct for what captures attention and drives engagement
• A creative thinker with a sharp eye for visual storytelling, brand aesthetics and emerging social trends
• An excellent copywriter with a natural flair for engaging, persuasive communication and the ability to adapt to a distinctive brand tone of voice
• Naturally curious, resourceful and enthusiastic about AI, with a genuine appetite to experiment, learn and use new tools to improve creativity, productivity and performance
• Commercially minded, with an interest in understanding what makes content perform and using insights to continually improve results
• At least 18 months' experience in a full-time marketing, social media or content creation role, ideally within a consumer-facing brand
• Exceptionally organised and detail-oriented, with the ability to juggle multiple projects, manage deadlines and keep things moving without constant supervision
• Proactive, ambitious and self-motivated, with a genuine sense of ownership and the confidence to bring forward ideas, make decisions and see projects through from start to finish
• A confident, personable communicator who enjoys building relationships with creators, agencies, partners and the wider team
• Comfortable working at pace, adapting to changing priorities and thriving in a hands-on, entrepreneurial environment
• A positive, collaborative team player who is equally happy developing creative ideas, analysing performance or rolling up their sleeves to get things done
• A full, clean UK driving licence is required. Access to a car in London is a bonus.
Benefits:
Competitive Salary and 25 days annual holiday
Please contact us with your CV and cover note via email: careers@beaufortandblake.co.uk
